Friday, October 15, 2010

Guest Blogger: Developing an Online Marketing Strategy

I have been participating in The SITS Girls "How to Successfully Network With Your Tribe" activities.  We started by being placed into Tribes that fit our blogging niche and then launched into daily activities designed to help build a network of other bloggers we could go to for help, advice, support, and more.  Earlier this week, we coordinated with the other girls in our tribe to do a guest blog post.  I'm honored to have the most organized and helpful business blogger of the group doing a guest post for me today:

Angie Nelson is a Virtual Assistant and Freelance Writer. You are invited to visit her blog, The Work at Home Wife, for more Internet Marketing Tactics.

DEVELOPING AN 
ONLINE MARKETING STRATEGY

The last few years, you may have noticed a shift in how we market our businesses. Even offline businesses have joined us in the online world. These changes have taken us from the previous paid advertising spots, to these free opportunities we call online networking or social marketing. As bloggers or business owner’s we can all reap the rewards. However, you may find yourself confused as to the best online marketing strategy.

Unfortunately, there is no cookie cutter answer. Every business is different, every blog is different, every audience is different. What works for one may not work at all for another. This is why trial and error in the online world is so important. There are some ways to make sure your online marketing strategy has the best returns.

1. It’s not about you! You may have the best product or service in the world, but that’s not what your potential customers want to hear about. What they do want to hear is how you can help them. Can you provide a solution to a problem? Can you make them feel better about themselves? Emotion is what makes a customer purchase something. Focus more on them and less on yourself when promoting online.

2. You don’t have to do it all. The avenues to marketing online are endless. We have Facebook, Twitter, forums, blog communities, YouTube, you name it, it’s out there. The best way to find what works for you and your potential customers is to try them. Start with one and give it a whole-hearted effort before moving on. I always suggest giving an avenue at least one month before moving onto the next. If none of your potential customers use Twitter, don’t bother. If they don’t know what a BlogFrog Community is, don’t waste your time. If they prefer to read text, don’t force videos on them.

3. Don’t just promote yourself. Online marketing is all about socializing these days. Show your potential customers you care about them. If you see a tweet you can answer, take a moment to provide a solution. Open your Facebook Wall to a discussion. Ask your followers a question and let them share their experiences. Make it a two-way street. Give as much as you hope to get. This is another reason it is important not to spread yourself too thin amongst the networking sites. Choose a couple that work for both you and your audience, and focus your time and energy on those.

The possible rewards are endless when it comes to networking online. To get the best return on investment, take some time to develop an online marketing strategy that works for both parties involved; you and your audience.


1 mad comments:

Angie - The Work at Home Wife said...

Thanks for the guest post opportunity and for participating so readily in our tribe.

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