Wednesday, November 10, 2010

You Have to Have More to Sell More

Did I lose you with that one?  If you look around the forums on Etsy, you'll notice a lot of the advice about having a successful shop includes having more items for sale in your shop.  At first, that really didn't make sense to me.  What difference does it make how many items I have for sale?  How can I just keep making more stuff to sell when nothing's selling?

Kim at Everything Etsy explained it in a way that made perfect sense.  (Make sure you read her post.)  Think of the last time you walked through a craft fair, show, boutique, or bazaar.  When you're walking past all the booths and tables, how much attention do you pay to the ones with only a few items for sale?  I know I tend to only give them a quick glance and move on.  Etsy is no different.  I began in January and didn't make a sale until June.  There was only one real sale that month (the rest were cheap Alchemy jobs to build my reputation).  Last month, I had seven sales.  Sales didn't start until I had more than a handful of items and they've picked up now that I have over 70 items for sale.

It takes money to make money and you really do need to have more in your shop in order to sell more.  If you're just starting out, hang in there!  Keep working away and the rewards will come.

3 mad comments:

charmeddesign1012 said...

I think you make a good point, the more selection you have, the longer a potential buyer will look at your work. But I wonder, how much is too much - there has to be a line, right?
http://charmeddesign1012.blogspot.com/

Karen Tapahe said...

Good point - Some shops on Etsy have so much stuff that I get overwhelmed. A good number to aim for in the beginning is around 30-50 items. That would give you enough to keep people looking. Shops that have over 1,000 items just boggle the mind...

Classy Career Girl said...

Interesting post! I never really thought about it before but it makes perfect sense!

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