
While coming up with tags seems like a simple thing, it's actually kind of hard. When I started my Etsy shop a year ago, most of my tags were pretty simple. As time as passed, I learned a lot about improving those tags to bring the right kind of business to my shop. Basically, you want to spend time thinking about the types of search terms your customers will be using. Etsy will start by having you choose a tag for the main category the item will be listed in. It will also offer suggestions for more tags. For example, if you choose "Jewelry," Etsy will suggest things like "necklace," "bracelet," "ring," etc.

Colors are also an interesting challenge. My tags just said "red" or "blue" originally, but then I learned to think harder about the colors. Is the scarf I made red or is it brick, burgundy, maroon, rose, cherry, coral, scarlet, candy apple, ruby, crimson, or fire engine red? Besides color, you also want to choose tags that tell what the item is made of - yarn, paper, beads, gold, etc. It's best to be creative and specific here as well, remembering to use the types of terms people will be searching for. "Gold" is great, but "14K gold" is better.

Resources
As much as I'd like to be the expert on this, I'm not even close. Fortunately, there are other great articles and tools out there to help you.
- Craftweasel has a Tagtastic tool that can help you figure out some ideas for tags to use. You can see how many other items use the same tag. It's better if your item stands out in a search rather than being lumped in with thousands of other people's items.
- Etsy wrote a great article about choosing tags that will point you in the right direction.
- Start 2011 by doing a shop makeover using this great Etsy article.
- Handmadeology"s article on using all 14 Etsy tags is an absolute must-read.
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