|Get Dad this handsome bracelet...|
Recently, I noticed a new abbreviation - BNS. What is a BNS?
- It's almost identical to a BNR, but BNS stands for Buy and Stay instead of Buy and Replace.
- The curator sets up the BNS with 20 featured shops.
- Those shops stay featured during the entire time the BNS is open.
- When you make a purchase from one of the featured shops (following the minimum purchase guidelines of the BNS), you post the transaction link in the BNS treasury and then the Curator adds your shop to the list for the next BNS.
- Some curators keep the BNS open for a certain period of time (24 hours), while others keep it open until all 20 slots have been filled for the next BNS.
- This means that individual shops may have multiple sales without getting replaced in the treasury.
Hannah, another Etsy seller, shared her experience on BNRs and BNSs with me:
I started Hannah Creates in January 2011. My first month and a half I had 7 sales and then nothing. I would still get occasional views and likes, but didn’t have any sales for about a month and a half. I tried to get my site out there by posting on several blogs each week with little success. I felt like I was floundering trying to figure out what to do.
In April I tried joining some teams to help increase sales in my shop. One of those teams decided to have a BNR. I had never heard of BNRs and was curious, so I joined in to check it out. I got 2 sales that day. I was shocked and hooked. The next day I bought into a BNR and nothing happened. I was disappointed, but I was carried over with that BNR and did get a sale on another day. I joined a few more with mixed results, but saw my views increased, occasional sales, and started getting to know other sellers and being added to circles (I had to figure out what circles were).
In about 3 weeks, my sales went from 7 to 20. My husband and I felt that this was not a way to make money, but a way to market myself, increase exposure, and build my stats on Etsy so I would be a more desirable seller. The week of May 23rd, my sales went from 20 to 74 as I saw a lot of success in BNRs that also carried over to other non BNR sales and several repeat customers. Traffic to my site has increased greatly over this time as well.
Through this process I have learned many things.
When you view a BNR or BNS this way - as a marketing tool - it does make it a little easier to tolerate spending the money to buy in. Because more people are promoting that BNR/BNS, there are more people promoting your shop as well. I've also found that I learn a lot by looking through other sellers' shops. Ideas for product photos, shop organization, and product descriptions start popping into my head. Feel free to share your own experiences with BNRs and BNS treasuries.
I didn't get a sale out of every BNR I joined, but in some I had tremendous success. It was all worth it though as a way to build relationships and exposure.
- BNRs are a great way to interact with other sellers and a great way to increase overall exposure. One of the best parts of BNRs is talking with others while the BNR is open.
- If you manage your money, you can make money while helping out yourself and other sellers. Set limits for yourself on how much money you are willing to spend each week or how many buy-ins you allow yourself so you do not lose money.
- To be the most successful, have items in your shop that are low priced to attract BNR buyers as well as your regular items. The majority of my sales are from my hair accessories with the occasional BNR sales being my higher priced items. Most buyers look for low price items they can buy in with so they do not have to risk a lot of money on the chance of success.
- Be patient and just have fun.