Tuesday, July 26, 2011

Shop Stats - A New Way to See Where Your Etsy Shop Traffic is Coming From

Etsy started added a new tool for sellers last month.  When you go to your "Your Account" page, there is a "Shop Stats" menu item that will open up a whole new world for you. Because it is new, you will only see stats back to the starting date.

You may think that you have the whole statistics thing covered by using Google Analytics, but Shop Stats offers you something that Google can't.  Google Analytics can tell you how many visits to your shop came from Etsy.com.  Shop Stats will tell you how many came from searches, treasuries, activity feeds, favorites, etc.  Now you will be able to see if treasuries really do anything to promote your shop or how circles and activity feeds impact you.  I was happy to see it broken down to show the number of people searching within my shop and even how many click on the category listings.

The overwhelming majority of people visiting my shop are coming from within Etsy, but at least now I will be able to see how they found me.  I can also see how effective it has been to join linky parties and how many people have clicked on the shop widget on my blog.

Another stat box tells you the top keywords people used to find your shop when searching.  It shows how many times each keyword was used on Etsy as well as Google and other search engines.  This will help you as you generate keywords for your new product listings.  It's nice to know what people are looking for when they land on your shop's page.

Go check your Shop Stats and let us know what you discovered.

6 mad comments:

Life In The Thrifty Lane said...

Thanks for sharing! I didn't even know about it!

Roxanne @ Eight Cat Design said...

Hey, I appreciate knowing this! I couldn't figure out how Google Analytics said I had had 6 visitors this month when I knew I had another 20+ hearts. It didn't seem very useful to me, but this is.


alawcrew said...


I'm not sure if you have seen this but you can see how many people are coming to you through taste test. I'll post the link below. If you plug in the codes into google analytics it will show you how many people come to you via treasuries, taste test, front page features, You Might Like, and activity feed. It's pretty cool acutally :)


True Self Studio said...

Thanks so much for the info! You know I have been over to my account a bunch but never stopped to look at that part! :) As the saying goes "If it was a snake it would have bit me! "

Anonymous said...

I LOVE this new Shop Stats tool. It really is a valuable tool as far as assessing not only how many people are viewing your shop and listings, but WHERE the traffic is coming from. For me, I was surprised to see how much traffic is coming from my blog and how little is coming from Google.... It's good to know these things!

Gale Reeves said...

I just found your blog. I'm a new seller of peyote stitch beaded bracelet patterns on Etsy and your blog is very helpful. Thanks for sharing! I'll be following you in my google reader.

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