When listing some new shop items, I noticed a few other new options. You can choose the type of recipient (man, woman, teen boy, teen girl, baby, etc.), the occasion (birthday, wedding, Christmas, etc.), and the style (Gothic, steampunk, tribal, Western, etc.) of your product. These will definitely help as buyers search for things! Etsy administrators explain more in the forums and advise us to only use these descriptors when they apply. If an item is for everyone, don't select a recipient. However, if it is only for men, you can let people know.
Intrigued by these changes, I wandered over to the forums to see what other changes had been made. You will definitely want to read this post about the changes to how Etsy's search function works.
- Item titles are given more weight
- Words earlier in the title of your product are given more weight
- Exact word pairs are given more weight
- For diversity, multiple items from the same shop are split up in search results to prevent any one shop from dominating the results