Monday, January 23, 2012

Handmade for the Holidays

I know that Christmas was a month ago, but I was impressed with news about how a lot of consumers chose to buy handmade items this year for gift giving. BusinessNewsDaily talked about the trend toward purchases of one-of-a-kind handmade gifts over the mass-produced gifts of the past. Etsy's CEO remarked that average sales per shop on Cyber Monday increased 11 percent.

This information is good to know as we launch into a new year of selling. I know that the items we make are unique and made with care in a way that can't be done in a factory. Whenever we sell in person, we are able to talk to our potential customers about what went into the creation of the piece, the inspiration, and more. I honestly believe that when customers buy from me in person, they are purchasing the background or story as well as the actual item.

One of my friends posted on Facebook that she was doing a "pay it forward" activity and would send a handmade item to the first five people to comment.  The only catch was that you had to do the same thing - post the pay it forward status and make something for five people. It didn't matter what the handmade item was - cookies, greeting card, jewelry, etc. My friend sent me a crocheted dish cloth and I am just finishing up some tatted hearts to send to my five people. I also decided to make one extra to send to the friend who connect me with this effort.  I encourage you to consider participating in this to keep handmade items in the spotlight.  Here is the text for your Facebook status:
Pay it forward 2012.... I promise to make something handmade for the first five people who comment. They must in turn post this and make something for the first five who comment on their status. *The rules are it has to be handmade by you, and they must receive it before 2012 ends.* Craft, cookies...who knows what you might receive..

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