Friday, January 20, 2012

Improving How You Use Facebook

If you're selling on Etsy (or have a business of any kind), you need to have a Facebook page for your business. Originally, Facebook was set up more for individuals. It has adapted over the years and has what it calls "fan pages" that are great for businesses. They're also good for celebrities since they don't set a limit on how many people "like" you (yes, there are actual limits to how many "friends" you can have as a person on FB).

When I first set up a business Facebook page, I created it to support this blog. Sometimes I wonder if I should have a separate page for the Etsy shop. More work, but targeted to different audiences. The debate is still going on in my head for now.

Mashable had a great article about some of the metrics (statistics) that Facebook can provide you for your page. Knowing where your fans are coming from and how they are engaged with your information will help you not only to improve how you market your brand, but will also give you opportunities for keeping your biggest fans engaged with you.

Another great thing you can do with your Facebook page is to add a Welcome tab using an app called iFrames.  I'm working on the one for my Etsy Madness page, but you can take a look at the one I made earlier this month when I was working for Heritage School.

In looking at the statistics for my Etsy shop, I've seen that a lot of people are linking over from Facebook.  So many people comment on and share their favorite items that it really pays to be on Facebook.  I've been hearing a lot lately about how Pinterest is boosting traffic for Etsy shops.  I'm hoping to start on Pinterest, but the one drawback is that you have to receive an invitation to join. My request for an invitation put me on their waiting list, but I don't know how long it will take. 

What are your Facebook tips? And could someone please send me a Pinterest invitation....thanks!

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