Native & Pilgrim. The Etsy Madness page basically serves to promote the blog and the shop.
Worried about the time investment of an additional Facebook page? It doesn't have to take a lot of time. I post the latest blog articles by clicking the button below the article to share on Facebook. Etsy has also made it easy to share your product listings on Facebook. I wouldn't necessarily post every item in your shop on the FB page, but posting new creations, sale items, and holiday-specific items will keep your fans connected. Make sure you do some status updates about what you're working on or asking questions of your customers so its not just product promotion.
small business marketing on Facebook. I recommend following Mashable for their posts on technology.
Another great article comes from Outright's blog, The Bottom Line. Justine Smith shared the top 10 marketing tips from full-time Etsy sellers. You may have heard some of these tips before, but I like having a refresher and each person will explain it a little bit differently.