People will sometimes hesitate to purchase handmade items because of the price. They may know of a way to buy a similar item for less money. Usually that means purchasing something that is made quickly and cheaply in a country with lower labor costs. Too often we get tempted to devalue our own labor in order to compete with the lower prices available in a factory environment.
When I make jewelry, I am only working on one piece at a time and I take care to close each jump ring and secure each connection. My attention to detail is part of why I hope customers will choose to buy something I created instead of a $5 necklace from a mass merchandiser.
Have you ever tried wearing top quality clothing or shoes? They last longer and look better than the cheaper options. It's your choice whether you want to buy a quality item for $100 or buy something similar for $10 that you have to replace over and over again. When my kids were little, I was okay with buying them cheaper shoes since they grew so fast and needed larger shoes about the same time that the shoes wore out. For my own shoes, my size isn't changing anymore and I'd rather have a quality pair of shoes that will last for years and still look great.
As we continue to sell our handmade creations, we will emphasize the caring and the quality that goes into each piece. I hope my customers realize that it's worth it.