Friday, September 7, 2012

Etsy Gift Cards

Ever since I first signed up to have an Etsy shop, I've seen comments from sellers wanting to offer gift cards to their shops.  Some people had tried ways of working around the lack of an official Etsy gift card option. In fact, I once won a contest on a blog that gave me $10 to spend at a specific Etsy shop. The way that seller set this up was to have me do a regular purchase from their shop and then they refunded me the money. Yes, that does work, but customers usually don't like paying up front in hopes of a refund.

One of the things that makes Etsy so popular is the amazing assortment of handmade items available for purchase.  Unfortunately, this also makes it very difficult for those who would like to treat a friend to a gift from Etsy. Without gift certificates or gift cards, the buyer had to select a specific item to purchase or make arrangements with a specific shop. Those of us who've gotten gifts in the wrong size, color, or style know what a waste that can be.

Etsy is now getting ready to offer gift cards. In order to be able to accept gift cards in your shop, you will have to sign up for Etsy's direct checkout service. When Etsy first announced Direct Checkout, I passed on the opportunity since I was fine with all my sales going through one source - PayPal. With the possibility of accepting gift cards, I just can't pass this up now. Etsy has even gone one step further and is covering all direct checkout processing fees (3% + $0.25) for the month of September.  Count me in, baby!

1 mad comments:

Shirley Ann said...

I know! I'm so excited about this too! At first I thought it wouldn't really matter considering my product, but I still think its going to be a great boost for the Etsy markets. I'm excited for my shop and for my fellow sellers.


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